Clarity for your brand and messaging
Do people know why they should choose you?
Many businesses are not clear on their "unique positioning" — what sets them apart. And this confuses prospects who might be considering you.
What if you had an effective core message — one that transforms your brand from being just another player in the market to a compelling and sought-after choice.
Using client interviews, competitor analysis and studying your operations, I'll help develop messaging that encompasses what your company does and how it addresses the needs and problems of your best-fit clients.
Finally, you'll have a set of clear, relevant messaging to use in all your marketing so prospects can see how you're different from the other players. Without this clarity of difference you're destined to compete on "price," which is not the place to be.
With clear brand messaging you will:
✓ Know and understand the "real" needs & wants of your best-fit customers so you attract them and filter out the rest
✓ Create content with strategic purpose and not waste time and money on ineffective, random marketing
✓ Confidently communicate your unique value proposition — the core message at the heart of your marketing strategy
✓ Attract more qualified leads and make more sales with consistent, relevant messaging
“Your brand is what people say about you when you’re not in the room.”
— Jeff Bezos
What’s next?
Fill out the Contact form and tell me about your company, what you offer and how you feel you're different from your competitors. I'll get back to you within 48 hours with comments and to possibly set up a call.
“Roger is an excellent communicator, both with my clients and staff. He works collaboratively and always with an open mind. Roger’s also proactive by anticipating things and taking action. With his input and expertise he has helped us maintain our solid reputation for excellent work.”
— Glenn Sietsma, President, Sietsma Landscape Operations